In a rapidly changing business world, corporates are threatened by evolving technologies, aggressive competition, and constantly changing customer needs. To stay ahead of the game, companies need to continuously re-invent themselves – and do it fast.
Here is where “venture building” comes into play. It’s the practice of combining corporate assets with the speed and agility of startups to develop innovative business models outside the core.
Built outside the core processes and structures, corporate ventures or startups have the chance to tap into new market opportunities with several competitive advantages over non-corporate startups.