Startup TV Package Austria

In order to be ready for this “Media for Revenue” opportunity and promoting your product and brand via TV ads, you need to make sure that you fulfill 3 criteria:

1. Your product is available in Austria (online or in stores)
2. Your monthly revenue is over 30.000€
3. You have a spot or plan to create one

Please fill out the interest form to receive more details.

Please use the interest form on Piobay. By registering on Piobay you also become part of the Pioneers network and we will keep you informed about upcoming opportunities for you.

According to the stage of the startup, different marketing and communication channels are most suitable.

At the very beginning startups communicate to their family and friends, vias word of mouth, social media and public relations. Then soon online performance marketing follows in order to reach early adopters and niche customers. A lot of testing is done at these stages.

When a startup has reached product-market-fit the focus switches to the roll out on the mass market. Online performance ads are continued but in order to generate demand above the line marketing actions are added.

Regarding extensive studies[1] TV advertisement has the highest return on investment (ROI) among marketing channels. TV can transfer a high level of emotions and reach the potential customer in relaxed and receptive state. The high quality touchpoints are delivered in a brand-safe-environment (our colleagues place the ads, so no negative effect can occur).

Besides the mentioned factors, in order to start with TV Ads its critical to

• define a broad target group in terms of age range and sex
• have the products available at the target market and have a functioning supply chain
• have a TV Spot or be willing to produce one

In order to participate in our Media 4 Revenue Model we suggest a revenue level of at least € 30k per month.

—-

[1] „Profit Ability: the business case for advertising“, November 2017  Ebiquity ROI campaign database (Jan’08-May’17). Campaign obs: 6000; 2. ‚Profit Ability: the business case for advertising‘, November 2017 Ebiquity ROI campaign database (Feb’14-May’17). Campaign obs: 1954

IP Österreich exclusively markets the channels of the Mediengruppe RTL (one of the biggest media companies in Europe) as well as local stations.

We plan your campaign regarding to your broad target group. The general key metric that you pay for are the number of touchpoints within your target group. The spots are placed by our research and campaign management team in these leading channels:

• RTL
• VOX
• SuperRTL
• Nitro.
• ntv
• RTLplus
• RTLzwei
• KroneTV

The TV Ads for each station are different in Germany and in Austria. Although we are part of the Mediengruppe RTL, we market the advertisement space for Austria. If you want to do a roll out in several markets, we can connect you with the right contacts. Learnings generated in one market can also be applied to other markets. So you can start for example in Austria as a test market and then efficiently do bigger campaigns in other markets, like Germany.

Austria is, especially for Germany, a very suitable test market. Austria has 1/10 of the population of Germany with very similar demographics. As the learnings from a campaign in Austria can be applied to other markets it is efficient to first do a smaller campaign here and then scale to other markets.

As mentioned, we only charge you by touchpoints within the defined broad target group. In general spots are placed on different channels and time slots. As you only pay per touchpoint the most relevant factor is to reach your target group.

So a prime time spot in a big channel can reach for example 20x the people in the target group as a late night spot on a niche channel. As you pay per touchpoint for example 1 prime time spot and 20 late night spots could interchangeable by result and price. Our decades long research assures that you get the best mix.

1. We give you a general overview of our offer in form of a presentation
2. We set up a call and answer individual questions (if not covered here) & you give us input (starting date, goal, potential budget, spot help required etc.) in order to arrive at a first campaign plan.
3. We agree on the terms and sign our standard contract (at least 4 weeks before the start)
4. We reserve the advertising slots on different TV Channels. The same time your spot should be ready or in final planning.
5. You deliver the spot (2 weeks before start)

The TV program is – to a certain degree – dynamic. There can be unforeseen events (eg. death of a celebrity etc.) that result in changes of the program. Even if there are short term changes, we make sure that the number of touchpoints of your target group stay the same.

Our main business is to deliver your message/brand to the relevant target group. We are not an advertisement agency, but we can help you with your spot production, in several ways:

1. We offer a simple spot production with your exact input (storyline, pictures, videos, etc.). We don’t engage in the creative part, but we organize a speaker for your text. We charge 1.500€ for this service and return the payment in form of additional advertisement volume.
2. We connect you with spot production companies and you can get individual quotes from them. In general, the production cost is between 5.000-20.000 € depending on your requirements.

The success of a spot is highly related to the attention it can create. This does not have to be directly related to budget, but rather to your (or your agencies) creative input.

In most cases, we agree on a revenue share of 8-15% of the revenue in the month of the campaign + optional aftermath to arrive at the calculated total revenue share (it’s an individual agreement, related to the past performance & forecast). If the forecast is not fully reached, we receive only the agreed percentage.

The Startup TV Package Austria is available in 3 different discount levels starting at TV Volume of 44.000€ at maximum total cost of 18.000€, of which only 6k is cash and 12k is revenue. Fill out the interest form here to get more details!

Filling out the simple form takes only around 10 minutes. We’ll schedule a call in the following 2 weeks to dive deeper into what you’re looking for and how we can make it happen.

The time needed for setting up the campaign is very individual. If a suitable spot already exists, it will take around 4-5 weeks until we’re ready to run your TV campaign.