Sitar is partner with Connect Ventures, an early-stage fund focusing on European internet and mobile companies. Connect Ventures’ investments include: Secret Sales, Space Ape Games, Ondango and Citymapper. Prior to Connect Ventures, Sitar was with Doughty Hanson Technology Ventures for seven years and was a board observer of SoundCloud, and a board member at MegaZebra and Handmade Mobile. Her investment expertise is with consumer and prosumer product-led companies. She prefers companies that have global ambition and are product and design oriented. Prior to becoming a venture capitalist, she spent three years with technology M&A bank Broadview (now part of Jefferies), where she realized she enjoyed working closely with technology companies far more than she enjoyed being a banker.