Ayelet Noff is the Founder and CEO of award-winning PR Firm Blonde 2.0 with offices in Tel Aviv and Boston. Founded in 2006, Blonde 2.0 HQ’s are right at the heart of the startup nation and the firm specializes in publicizing and marketing technology companies globally. Blonde 2.0 has 25 employees from all around the world and helps 70 companies such as Hewlett-Packard, Applied Materials, Viber, Yo, StoreDot, Applause, and more, to receive coverage in major publications, engage with consumers and influencers, and create a consistent buzz on the Web and beyond. In 2015 Blonde 2.0 was awarded two awards by the prestigious PR Daily for the Yo Launch Campaign. PR Daily announced: “PR pros are often tasked with making something “go viral,” but few succeed. However, that’s just what Blonde 2.0 accomplished with the messaging app “Yo.” The excellent work of igniting a positive virtual firestorm earned top honors in not one but two categories in Ragan’s 2015 Digital and Social Media Awards: Best PR Campaign and Best Viral Campaign.” In addition, in 2015, Blonde 2.0 also won PR News’ Platinum Viral Campaign of the Year Award for its Yo Launch Campaign. Ayelet has been named one of the startup nation’s “Movers and Shakers” on Forbes: http://www.forbes.com/sites/ilyapozin/2014/09/26/the-ten-startup-nation-movers-shakers-you-need-to-know/.